Chapter 4 Summary (February 17, 2020)
Chapter 4: Making sense of What You Found - Notes
The second and third chapter delve into the research phase, and chapter four finds us taking about the insight phase of UX problem solving. Research can still be conducted, but a person can start compiling the data they’ve collected.
One of the ways a person does this is by constructing a common project space in order to display what you have so far early in the stage, and seeing if there’s any connections to one another. It can either be done on paper and posted to walls, or it could be done on a computer software. This is also called affinity mapping (I know, I thought he said “infinity mapping” at first until I looked it up in the book.)
Drawing the solution also forces you to think about any constraints, and it is through these that you might reconsider features or functions for your product, and what they mean for your overall design.
Some of the benefits of sketching ideas at this stage of your project are that: you’re able to quickly determine if your ideas will work quickly and inexpensively you can focus on one aspect at a time you’ll be able to relinquish ideas that aren’t working, as you’ve invested little time in them it helps you to consider several options, as many solutions might work at this stage it brings your client along for the journey of the design process before any visual design hits the table.
Scenarios are contextual descriptions of how a user interacts with an aspect of a product or service.
The chapter also mentions about understanding behavior design with motivation (the degree in which the person wants the behavior to happen), ability (how easy or hard it is to perform the functionality), and the trigger effect (which propels the person to a behavior or action - it is sort of in film character we call “call to action”)
That’s all she wrote for chapter four.
How I applied it to the group case. The group decided in doing our case study on the DVC Insite page and how frustrated it is by all those color tiles in order to find out what a person was doing on the site to begin with. In doing this, the group (minus Richard, who dropped out of class at this point) came up with a list of questions to ask. It’s going to go on for the next few weeks of class until we get the questions and testing ideas down. I’ll continue to update this blog once my group gets a clear idea of how we are going to go about this assignment.
The second and third chapter delve into the research phase, and chapter four finds us taking about the insight phase of UX problem solving. Research can still be conducted, but a person can start compiling the data they’ve collected.
One of the ways a person does this is by constructing a common project space in order to display what you have so far early in the stage, and seeing if there’s any connections to one another. It can either be done on paper and posted to walls, or it could be done on a computer software. This is also called affinity mapping (I know, I thought he said “infinity mapping” at first until I looked it up in the book.)
Drawing the solution also forces you to think about any constraints, and it is through these that you might reconsider features or functions for your product, and what they mean for your overall design.
Some of the benefits of sketching ideas at this stage of your project are that: you’re able to quickly determine if your ideas will work quickly and inexpensively you can focus on one aspect at a time you’ll be able to relinquish ideas that aren’t working, as you’ve invested little time in them it helps you to consider several options, as many solutions might work at this stage it brings your client along for the journey of the design process before any visual design hits the table.
Scenarios are contextual descriptions of how a user interacts with an aspect of a product or service.
The chapter also mentions about understanding behavior design with motivation (the degree in which the person wants the behavior to happen), ability (how easy or hard it is to perform the functionality), and the trigger effect (which propels the person to a behavior or action - it is sort of in film character we call “call to action”)
That’s all she wrote for chapter four.
How I applied it to the group case. The group decided in doing our case study on the DVC Insite page and how frustrated it is by all those color tiles in order to find out what a person was doing on the site to begin with. In doing this, the group (minus Richard, who dropped out of class at this point) came up with a list of questions to ask. It’s going to go on for the next few weeks of class until we get the questions and testing ideas down. I’ll continue to update this blog once my group gets a clear idea of how we are going to go about this assignment.

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